Cockpit Blog

The CAP method, based on Characteristics, Advantages, and Proof, is an effective strategy to structure your sales and convince your prospects.

The SONCAS method decodes buying motivations: Security, Pride, Novelty, Comfort, Money, Sympathy. Boost your sales with these levers.

Discover the 4C method: a structured approach in 4 key steps to optimize your sales, understand your prospects, and close deals effectively.

The CROC method, a 4-step cold calling technique (Contact, Reason, Objective, Conclusion), helps you structure your calls and increase your conversions.

The SPANCO method is a 6-step strategy to optimize your sales process. Discover how to maximize your conversions and retain your customers.

The Sales Development Representative (SDR) is a key player in the commercial success of modern companies. Responsible for prospecting and lead qualification, they enable sales teams to focus on closing deals. This article explores the day-to-day, the skills, and the career prospects of an SDR.

Sales onboarding is a key step to ensure the success of your new hires. This comprehensive guide offers practical advice to optimize their integration, improve their performance from the start, and strengthen their long-term commitment. Discover the best practices to maximize the efficiency of your sales onboarding process.

The BEBEDC method is a sales approach structured in six steps: Need, Stakes, Budget, Deadline, Decision Maker, and Competition. Used with Cockpit, it enables salespeople to effectively qualify prospects, optimize the sales process, and increase conversions by adapting to each client's needs and priorities.