Johanna Nussbaumer, CEO and co-founder of Women Sales Club, shares her rawest reflections on the sales profession. Between assumed disillusions and intact passion, a leader who doesn't hold back.
Generational Self-Deprecation
"When I have the guys, am I a boomer or what?" From the start, Johanna assumes her generational questioning with disarming humor.
"Marseille, Marseille. Baby." Like her colleagues, the Marseille charm works without resistance.
Lucidity About LinkedIn
"LinkedIn is good but... Ah, there's really shit on it." A direct and uncompromising criticism of the most used professional social network. Between useful content and constant noise, sorting becomes difficult.
Humans at the Heart of Sales
"What I love about sales is... People." In a profession often reduced to numbers and objectives, Johanna puts humans back at the center. An approach that probably explains the success of her Women Sales Club.
"Life is... Too short." This awareness of life's brevity probably gives particular intensity to her professional commitment.
Positive Evolution of the Profession
"Salespeople today are... Sexier than before. I'm not talking about looks, eh." An interesting observation on the profession's evolution toward more sophistication and expertise.
Prospecting Realities
"I have to admit that prospecting... Is... mandatory. Making calls is still... A necessary step." Pragmatic acceptance of the less glamorous aspects of the job, without excessive romanticization.
The Challenge of Admiration
"I'm impressed by... I'm not easily impressed." An admission of high standards that says a lot about her level of expectation toward others and herself.
Servant Management
"A good manager is... Someone who puts their team in front of them." The vision of servant leadership, where the manager facilitates their team's success rather than shining personally.
Remote Work: Acquired Revolution
"Remote work is still... The bomb." Total enthusiasm for this evolution that has transformed professional daily life.
Variables: Non-Negotiable
"A salesperson without variable pay is... Not a salesperson." Firm and unanimous position with her colleagues on this fundamental of the profession.
Praise for Self-Funding
"A great company is... A bootstrapped company." Financial independence as a guarantee of quality and sustainability. An entrepreneur's vision who has probably experienced the advantages of this approach.
AI: Technological Realism
"AI will certainly... Not replace people, let's stop." A reassuring message that puts AI back in its place as a tool serving humans.
The Suffering of Missed Objectives
"Unachieved objectives mean... A lot of sadness in our sales hearts." Empathy for the psychological suffering that commercial failures represent.
"I like... Life." Simple and direct, a positive relationship with existence despite professional difficulties.
Technological Enthusiasm
"Cockpit is... Incredible." Sincere support for tools that simplify salespeople's daily lives.
CRM: The Necessary Evil
"Filling my CRM is... Not my passion." Like all her colleagues, this administrative task remains a burden.
"The biggest pain for a salesperson is... Filling their CRM." Confirmation of this reality shared by all salespeople.
Competitive Ethics
"Companies that bitch about competitors are... Lame." A clear ethical position for fair and respectful competition.
Divine Justice for Ghosters
"Ghosters are... People who have a special place in hell." The most colorful expression of the interview to describe this plague of modern sales.
Note-Taking: Necessary Evolution
"Taking notes in meetings is... That's it in 2023." Adaptation to new post-COVID professional practices.
Paris 2024: Recognized Success
"Paris 2024 was... Very very cool." Unlike some of her colleagues, Johanna appreciated the Olympic event.
The Ultimate Liberation
"A salesperson's climax is... Resigning from a job." A surprising ending that perhaps reveals hidden weariness or the aspiration to entrepreneurship.
Johanna Nussbaumer offers us a lucid and uncompromising look at the sales profession. Between assumed disillusions and passion for humanity, she embodies this generation of leaders who reconcile authenticity and professionalism. Her ability to say things bluntly while keeping a positive vision of her sector makes her a unique voice in the French commercial ecosystem.
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