Antoine Fort, CEO and co-founder of Qobra, granted us a minute to respond to our "Finish the sentence" format. Between passion for sales adrenaline and recognition of daily challenges, discover his unfiltered vision of the commercial world.
Sales is Above All About Adrenaline
"What I love about sales is... the adrenaline," Antoine launches without hesitation. This response captures the very essence of what drives many salespeople: that rush of excitement facing a challenge, that energy that pushes you to exceed yourself every day.
But Antoine remains lucid about the profession's challenges. "I have to admit that prospecting... is hard," he acknowledges with frankness. This honesty reflects a reality that all salespeople know: prospecting remains one of the most demanding tasks of the job.
Management: Transmitting the Hunger
When asked about his vision of management, Antoine has a striking formula: "A good manager is... someone who transmits hunger to their team." This expression, typically entrepreneurial, perfectly summarizes the importance of transmitting your passion and hunger for success to your collaborators.
About today's salespeople, he's optimistic: "Salespeople today are... better." An encouraging observation that testifies to the positive evolution of the profession.
Company Culture and Daily Rigor
"A great company is... a company with great culture," Antoine affirms, emphasizing the importance of values and work environment in a company's success.
When asked about a salesperson's biggest difficulty, his response is revealing: "A salesperson's biggest pain is... applying rigor every day and knowing your numbers." This daily discipline, this precise knowledge of your performance, that's what really makes the difference.
AI and Automation at Salespeople's Service
"AI will certainly... revolutionize many professions," Antoine predicts. And this revolution is already underway in his daily life: "Filling my CRM is... automatic now." An evolution that frees up time for what really matters: client relationships.
"Taking notes in meetings is... mandatory," he reminds us, emphasizing that despite all available tools, certain fundamentals remain essential.
Antoine's Philosophy in a Few Words
- On unachieved objectives: "means you need a better action plan"
- On companies that criticize competition: "Bastards"
- On ghosters: "Bastards" (also)
- On Cockpit: "Brilliant"
- On a salesperson's climax: "When they hit it's like... Everglades"
This last response, enigmatic and poetic, hints at the depth of emotional experience that a successful sale can provide.
A Passionate and Direct Entrepreneur
This rapid format reveals a direct, passionate Antoine Fort who doesn't mince words. Between recognition of commercial profession difficulties and faith in the future with AI, he embodies this new generation of entrepreneurs who combine sales passion with adoption of new technologies.
"Paris 2024 was... exceptional," he concludes, reminding us that even the most focused entrepreneurs know how to appreciate great moments that transcend the professional framework.
About Antoine Fort: CEO and co-founder of Qobra, Antoine Fort brings extensive experience in sales compensation and team building. His direct approach and embrace of technology make him a modern voice in the French startup ecosystem.
.jpg)
.jpg)
