How to build a rockstar sales organization?

‍Commercial Organization: The Keys to Success

‍

Do you dream of a sales team that shines like a thousand suns? You're in the right place! Building a commercial organization of rockstars is within everyone's reach, as long as you know the secrets that make it exceptional. So put on your sunglasses, because we’re about to guide you through the essential steps to create an unstoppable sales team.

‍

Recruiting Superstars🌟

‍

It’s time to embark on the quest for the sales superstars, those famous “A-Players,” genuine gems who will make your team shine! Here’s how to spot them, but more importantly, how to attract them to your ranks.

‍

The Rockstar Profile: The Secret Code

‍

Recruitment is a bit like uncovering someone's hidden superpowers. You must start by decoding the characteristics that define these exceptional professionals. Look well beyond technical skills. Seek qualities such as perseverance, creativity, teamwork, and resilience.

Study, in particular, how the salesperson handles rejection and overcomes obstacles. Look for past experiences where the candidate achieved exceptional results or exceeded sales targets.

‍

The Art of Attracting Top Talent 🌠

‍

Once you’ve identified the rockstar profiles, it’s time to attract them. Use an appealing recruitment strategy by highlighting your company’s culture, the advancement opportunities, and the benefits on offer. Turn your company into the place where exceptional talent dreams of working.

Use platforms such as Welcome to the Jungle, Glassdoor, or Indeed to find your candidates. Then, leverage applicant tracking systems (ATS) to manage the process and streamline selection.

‍

The Interview: The Grand Casting

‍

During interviews, be as selective as a talent show jury. Ask questions that reveal whether candidates align with your company culture and if they have the ability to solve complex problems. Use case studies to see how they put their skills into action.

In addition to interviews, you can organize sales simulations, communication assessments, or practical challenges. You want to be sure that your candidates have the necessary skills to succeed.

👉For inspiration, take a look at Hubspot, the company that transformed its team with a recruitment strategy centered on identifying candidates who shared their inbound marketing philosophy.

They used an inbound recruiting strategy by attracting talent with content that showcased their company culture. The result? A 30% increase in revenue in one year. 🚀😊

‍

Continuous Training and Development

Recruiting rockstars is great, but making them shine even brighter is the secret to a knockout team! We will show you how to transform your salespeople into sales pros through continuous training and development.

‍

Training: The Ultimate Pillar 🧠

Imagine your sales rockstars as top-level athletes. Even with innate talent, they need to train hard to stay at the top of their game. Training is the intensive workout that leads them to excellence.

‍

Innovative Training Methods

To make learning as fun as a rock concert, rely on innovative training methods. Gamified training is the perfect example. It turns learning into an interactive game. Your teams will dive into sales simulations, engage in virtual role-playing, and become masters of interactive quizzes.

‍

Customize the Training ✨

Every rockstar is unique, and each has different training needs. Some skills need to be reinforced, others developed from scratch. Offer them customized training programs to maximize the potential of every team member.

⏩ Training isn’t limited to onboarding. It must be ongoing. Regularly organize training sessions, workshops, and conferences to keep your rockstars at the cutting edge of their field. Also encourage self-training by providing them with resources and tools.

🎉 Cockpit offers you a complete solution for the training and development of your sales team. With features designed to make your life and that of your teams easier, Cockpit enables you to boost collaboration within your team.

Thanks to feedback and collaboration tools, your teams can suggest themes, propose new questions, and help each other collaboratively to foster a dynamic learning environment.

‍

Technology in the Service of Performance

Do you want to see your sales team soar to unimaginable heights? Then get ready to dive into the high-tech universe, where technological tools become your best allies for breathtaking performance.

We might be exaggerating a bit, but there is a real “before/after” once you set up and fully exploit the tools at your disposal! Trust us!

‍

The Power of Technological Tools

Imagine yourself with a team of superheroes, each equipped with the latest high-tech gadget. Technological tools are your secret arsenal to revolutionize sales. From cutting-edge CRMs to the heavy-hitters of marketing and sales automation, and data detectives, these tools are your allies to boost productivity and efficiency.

‍

Mission: Automate Repetitive Tasks

Let your rockstars focus on their superpowers by automating all the repetitive tasks. Automation tools take care of the mundane chores like endless follow-ups, reminders, and email dispatches. The result? More time for high-value missions, such as prospecting or personalized client interactions.

💡Turn to Zeliq, Lemlist or even Surfe (ex Leadjet) to optimize your lead generation, and to Hubspot, Salesforce or Pipedrive for the CRM part.

‍

The Super-Tools at Your Service

To stay at the forefront of technology, arm yourself with the most efficient solutions available!

Let’s start with sales engagement tools that will optimize your interactions with clients creatively and effectively. Names like La Growth Machine, Salesloft and Outreach should be at the top of your list!

Let’s continue with sales enablement solutions that boost your sales team’s skills and synchronize your marketing strategies. For a well-oiled team, we recommend Cockpit, Seismic, or even Spekit.

Finally, how can we not talk about solutions that help boost your acquisition with lead generation tools. Tools like Fullenrich, Instantly or Kaspr offer you valuable prospect databases. They allow you to target and reach the right people at the right time!

‍

Cultivating a Top-Notch Team Culture

Beyond individual skills, creating an exceptional team culture is essential to transform your sales team into a group of sales aces. Here are a few ideas to explore:

‍

▶️Cultivating a Top-Notch Team Culture

To transform your sales team, you need a company culture that rocks! It defines the values, norms, and desired behaviors within the company.

To build an effective team, it is essential to create a culture that fosters collaboration, innovation, and engagement. Encourage collaborative projects on specific initiatives, team lunches, or even team-building activities to strengthen bonds.

‍

Let's Talk, Let's Collaborate

Open communication is like a smooth flow—it should come naturally. Organize meetings where everyone can share ideas and improvise as a team. Ensure that everyone feels comfortable exchanging opinions and suggestions.

‍

Encourage Innovation and Learning

Foster innovation by urging your rockstars to explore new ideas and approaches. They should be ready to break out of routine moves at any moment. Set up rewards for the wildest ideas! Encourage your teams to improve their skills, attend training sessions, and stay ahead of trends.

‍

The Art of Management and Leadership

To elevate your sales team from a mere group to true “Jedi Masters,” you must master the art of management and leadership.

‍

The Skills That Matter

Leading a team is like composing a symphony: it requires special skills. Imagine yourself as the conductor ensuring strategic planning, juggling time, making informed decisions, and solving problems brilliantly. Solid management is the rhythm that sets the pace for your success.

‍

📍Use project management tools like Trello, Asana, or Monday.com to organize tasks and projects within the team.

‍

Be a "WOW" Leader

A good leader is not just a boss; they are a source of inspiration. Lead by example with professional behavior, ethical standards, and by encouraging innovation and creativity. A leader who shines attracts attention and creates a team that follows with boundless enthusiasm.

‍

Coaching and Mentoring as a Principle

Offer your rockstars a ticket to the world of personal development by providing tailored coaching and mentoring. Identify the areas where they can boost their skills, and guide them to new, unexplored heights. Good mentoring is like a magic potion that fosters professional and personal growth. The result? A team of rockstars that exceeds every sales record.

‍

We Take Off with Measurement and Action 📊

To keep a sales team at the top of their game, you must be ready to measure, adjust, and keep smiling under all circumstances.

‍

KPIs: The Stars of Tracking 🌟

KPIs (Key Performance Indicators) are like your navigation instruments. They show you the way to success. There are countless ways to measure progress, so find the KPIs that work for you: conversion rate, revenue per sales ace, client retention rate, or even the number of high-fives per day!

‍

Data Analysis: Your Roadmap

Data is the fuel that powers our performance engine. Dive into it regularly to uncover hidden gems. Use dashboards to have a clear view of your trajectory.

The secret is to keep reaching higher! After analyzing the data, gather your team and brainstorm new ways to boost performance.

‍

The art of building a commercial organization of rockstars relies on a magical combination: smart recruitment, dynamic training, cutting-edge technology, inspiring management, and continuous measurement. At Cockpit, we accompany you on this journey to turn your team into a true rising star in the world of sales. So don’t wait any longer—get ready to see your team shine like never before! 🌠🚀

‍