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3 Tips (+ a ChatGPT Hack) for Sales

Romain Eliard
Published on
21/5/2025
ChatGPT interface next to a list of actionable sales tips

Long ChatGPT prompts are a fool’s trap!

Plus, they’re often written in English to make them look more complex (and paid), even though you know very well that ChatGPT understands and speaks all languages.

Being multilingual is the bare minimum for an artificial intelligence.

ChatGPT is, as the name suggests, a chatbot.

The most relevant answers come from having a conversation with this AI.

And yes, there’s really no such thing as “magic prompts”.

Instead, you need to know how to interact with ChatGPT—and that can be learned.

So, the goal of this article is to teach you how to talk to ChatGPT in order to get the most useful and effective answers.

Give it a role

Just like you wouldn’t ask your plumber for baking tips, or your baker to fix a water leak… it’s the same with ChatGPT!

Here are some best practices:

  • If you want an outstanding cold email, start with: “You are a copywriting expert specialized in high open-rate cold emails…”
  • If you want great discovery questions, start with: “You are an experienced salesperson specialized in discovery calls…”

With these kinds of opening sentences, ChatGPT will pull specialized, expert information instead of just giving you generic advice you could find anywhere online.

20+ strategic questions to ask a prospect

Give it context

To get relevant and tailored answers, explain your situation to ChatGPT. You need to guide the AI so it doesn’t just give you generic responses.

There are 3 things you should include in your prompts:

  • Your target audience and everything you know about your ideal client
  • The company you represent
  • The offer you’re proposing in detail, and its promise

The more precise you are, the more unique and customized the answer will be. By the way, one of the best ChatGPT tips is to end your context with: “Ask me what information you’re missing to provide an even more relevant answer.”

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Ask for a clear and realistic task

ChatGPT only does what you ask it to do. Often, just asking a question isn’t enough—you have to give it clear instructions. The best way is to use action verbs like “explain”, “write”, or “list”.

For example:

  • You want a call script? Ask it to suggest several outlines with different tones, so you can pick and dig into the one that fits you best.
  • You want to prepare for objections? Ask it for a list of the 20 most likely objections for your offer, along with the best answers to address them. You can even ask for a table format.

How to handle objections?

If you don’t give clear instructions, ChatGPT will answer however it wants—so tell it if you want a short or long answer, a table, a diagram, a list, an explanation, etc.

Asking for several answers (instead of just one) helps you keep your critical thinking and consider the different options and limits of the AI.

The best ChatGPT hack (with a concrete example)

First, remember the tip above: “Ask me what information you’re missing to provide an even more relevant answer.” This sentence prompts ChatGPT to ask for more context, so it can give you an even more personalized reply.

No need to overthink it—the AI tells you directly what it needs.

But there’s also this rarely shared hack: always end your prompts with: “Give a critical analysis of your answer.”

It’s probably the best ChatGPT tip out there.

How to self-assess with Cockpit?

Now, here’s a concrete example that uses all the advice above:

Let’s say you want to write an effective sales prospecting email. Here’s what your prompt could look like:

“You are an experienced copywriter specialized in high open-rate cold emails. Your main area of expertise is the B2B tech sector.

You need to write a sales prospecting email for [your company in detail] which offers [your offer in detail + its promise] to [your target audience in detail].

Suggest 3 cold emails with a professional, friendly, and non-intrusive tone. These emails should not exceed 200 words and must end with a call proposal.

Ask me what information you’re missing to provide an even more relevant answer. And give a critical analysis of your answer.”

From there, you have a solid base.

Note: you can use this answer for inspiration or continue the conversation with ChatGPT until you get a suitable result.

But always keep in mind that ChatGPT has no emotional intelligence—trust yourself to add the human touch to its responses!

Finally, a VERY IMPORTANT warning:

Even if using ChatGPT is tempting for lots of tasks, never share confidential information with it!

You might want to copy-paste text so it can check spelling mistakes (that’s totally fine!), but never give it access to confidential documents!

All ChatGPT data is stored and analyzed.

Brush up on the basics: the sales techniques to know

To sum up:

  • The more details you provide, the more accurate the answers will be.
  • The more discussion you have (not just a single “magic prompt”), the more relevant the answers will be.
  • The more you ask it to self-analyze, the closer you get to being a ChatGPT black belt! 😉

Now you know all the best tips (and limits) of ChatGPT. Learning to use AI the right way is a key skill for the future—so, your turn to play!

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