Large company: how to optimize your sales organization?

‍

Each major corporation has its secret for a top-notch commercial organization: it’s a combination of a knack for winning strategies and the expertise for flawless execution. In this article, we unveil the behind-the-scenes of the most successful commercial organizations for large groups. Ready to boost your methods and make the numbers soar? 🚀 Then, let’s dive right into the heart of the matter!

‍

Large Corporation: The Challenge of Commercial Organization 🌍

‍

A large corporation is a bit like that top athlete everyone admires. It has climbed the ranks, pushed its limits, and racked up victories. Its endurance and performance are at their peak but, like every champion, it faces some tough challenges.

‍

When faced with these challenges, the chosen strategy can make all the difference🥇. In the realm of commercial organization, the challenges that large corporations must overcome are complex:

‍

• Global coordination 🌍: managing operations across multiple continents is a titanic challenge. Each region has its own specifics, and ensuring smooth coordination is truly an art.
• Local responsiveness 🚀: adapting to each market and responding quickly to its needs while keeping a common strategy is the hallmark of an agile and attentive company.
• Talent recruitment 💼: surrounding the company with the best is essential. Every member plays a crucial role, but it’s vital to maintain a unified vibe.
• Top-notch technology 🖥️: staying updated technologically is crucial. Large corporations must know how to adapt and find systems that are always cutting-edge.

‍

No matter how efficient and powerful it is, a large corporation never rests on its laurels! Staying in pole position requires boldness and flawless optimization of commercial organization. We anticipate, reinvent ourselves, and always remain ready for tomorrow’s sharp turns. 🏎️

‍

So, how do large corporations orchestrate their commercial organization? Let’s explore together the most effective strategies adopted by business giants.

Geographic Organization 🌐

‍

Deciphering the grand bazaar of global business is a bit like learning to dance on a stage that’s constantly moving. That’s where geographic organization comes into play. Every corner of the globe has its own peculiarities: consumers with varied expectations, shifting regulations, and ways of doing business more diverse than an all-you-can-eat buffet. 🌎

‍

So how does a large corporation avoid getting lost along the way? It bets everything on local experts. These teams, rooted in their respective regions, have their finger on the pulse of the market. They sense emerging trends, adapt their offerings, and remain tuned in to local dynamics. It’s a bit like having scouts at every corner of the world, ready to pick up on the best deals and golden opportunities. 💲

‍

And the best part of it all? These regional teams can exchange tips, share hacks, innovations, and winning strategies. In the end, you combine local strength with global vision, ensuring that the company remains both locally relevant and globally powerful. 🚀

‍

Product Line Organization 🛍️

‍

The product line organization is a structure where a company divides its activities according to its various products or product lines. Each product line has its own specific team that takes care of everything from A to Z, from design and production to marketing. 🏬

‍

Imagine a company that produces smartphones, smartwatches, and headphones. In this type of organization, each product – the smartphone, the smart watch, and the headphones – has its own dedicated team. They handle everything for that product:

• Strategy development;
• product development;
• marketing initiatives;
• specific financial management.

‍

The advantage of this system? Each team is hyper-specialized in its product. They know everything about their market, can react quickly to new trends, and ensure that the product remains at the top of its category.🌟

‍

It’s as if each product had its own mini-company within the large corporation, with all the benefits of specialization and efficiency that this can bring.

Market Segment Organization 🎯

‍

So, the market segment organization is really the clever trick for large corporations that don’t want to lump all their customers together. Instead, simply divide them into groups with similar needs and desires. 🆎

‍

Imagine a high-tech company aiming to win over young gamers, professionals, and schools alike. With a market segment organization, each group gets its own dedicated team, ready to do whatever it takes to address its specific needs.

‍

And the best part? It’s this ability to get inside the customers’ heads, to anticipate their desires, and to offer them exactly what they are looking for. It’s the magic recipe for creating a strong, authentic bond with your clientele. And honestly, who wouldn’t want happy, loyal customers? 🎉

‍

Organization by Distribution Channel 🛒

‍

Another way to look at the commercial organization of a large corporation is through organization by distribution channel. Essentially, it involves dividing teams based on the various ways in which products or services are sold and delivered to customers.

‍

This can involve:

• online stores;
• physical shops;
• reseller partners;
• direct sellers;
• etc.

‍Each channel has its own dedicated team that keeps a close eye, ensures everything is optimal, and meets specific needs.

‍

The advantage? Specialized expertise for each channel. The teams can focus, innovate, and adjust their strategies to offer the best possible experience to customers, whether online or in-store. In the end, when every channel is performing at its best, the entire company shines. 🎉

‍

Organization by Client 🤝

‍

The organization by client is, as the name suggests, centered around the clients themselves. It’s an approach adopted by large corporations that have key clients, often of high value, requiring personalized attention and service. 🧵

‍

The idea is simple but powerful: each major client or group of clients has its own dedicated team. This team knows the client inside out, understands their needs, expectations, and preferences.

‍

For example, a B2B software company might have diverse clients: multinationals, government institutions, SMEs... Each of these clients has specific needs in terms of functionalities, training, technical support, etc. A dedicated team ensures that these needs are met optimally.

‍

The benefit? It allows the large corporation to gain a better understanding of market trends by staying attuned to its key clients.

‍

And as the saying goes: one satisfied customer brings ten more! 🌟