Your CRM is only as powerful as the ecosystem around it. While HubSpot is a robust platform for managing contacts, deals, and campaigns, your customer relationships—and ultimately your revenue—depend on what you connect to it.
Without the right integrations, critical insights get lost, sales reps waste time updating records manually, and support teams lack context.
In this article, you'll discover the best tools to connect with HubSpot to improve customer relationships, automate workflows, and drive commercial performance—whether you're in Sales Ops, Marketing, or Customer Success.
Why enhancing HubSpot with connected tools is a game-changer
Connecting external tools to HubSpot allows your teams to:
- Automate data entry and updates
- Get full visibility into customer interactions across channels
- Trigger smarter workflows based on real-time data
- Unify support and sales efforts for a better customer experience
Whether it’s syncing calls, qualifying leads, or triggering nurturing sequences, integrations multiply the power of your CRM.
The limits of using HubSpot alone
While HubSpot is powerful, it can't do everything out of the box:
- Calls and meetings are not always transcribed or analyzed
- Lead qualification remains manual
- CRM fields are often underutilized due to lack of automation
- Sales coaching lacks insight without conversation context
That’s why pairing HubSpot with the right tools is essential.
Top integrations to improve customer relationships and sales
1. Cockpit – Conversation intelligence and CRM enrichment
Cockpit plugs directly into HubSpot to analyze your calls and enrich your CRM automatically. No setup required.
- Get AI-generated call summaries synced into HubSpot
- Auto-fill standard and custom CRM fields (including picklists)
- Detect buying signals, objections, and key moments in real-time
- Ask anything across past calls with the AI assistant
- Works with both video and phone calls (Aircall, Ringover...)
Try Cockpit for free and see how much time your reps can save.
2. Aircall – Cloud telephony with automatic logging
Aircall integrates seamlessly with HubSpot to:
- Log calls automatically into contact and deal records
- Enable click-to-call from HubSpot
- Provide call recordings and tags within the CRM
Ideal for tracking all sales and support touchpoints.
3. Typeform – Qualify and route leads with engaging forms
By connecting Typeform to HubSpot:
- New responses become HubSpot contacts automatically
- Lead data can trigger workflows or update fields
- You can segment based on answers and route leads effectively
Perfect for pre-demo questionnaires or customer onboarding.
4. Intercom – Combine support data with sales data
Intercom helps unify support, sales, and onboarding in one view:
- Sync conversations with HubSpot timelines
- Create tickets, contacts, or deals based on support chats
- Spot upsell opportunities from past support interactions
A great way to build long-term relationships.
5. Zapier – Automate processes between HubSpot and thousands of tools
Zapier acts as a bridge between HubSpot and:
- Your billing system
- Project management tools
- Slack notifications
- Google Sheets, and more
Great for scaling operations without dev effort.
Why choose Cockpit for conversation intelligence + CRM
While several tools enrich HubSpot, Cockpit stands out for teams looking to:
- Save hours per week by eliminating manual data entry
- Get plug-and-play CRM enrichment (even for picklists)
- Transcribe and summarize calls with best-in-class accuracy
- Launch instantly without setup or IT dependencies
- Centralize insights across your pipeline with Ask Anything
It’s built for modern sales teams who want speed, clarity, and action.
FAQ – People also ask
1. What are the best tools to connect with HubSpot for sales teams?Cockpit, Aircall, and Typeform are among the top picks for sales. They automate call logging, enrich CRM fields, and qualify leads efficiently.
2. How can I improve CRM adoption with integrations?By removing friction: tools like Cockpit auto-fill fields, reducing manual input. Aircall logs calls without reps lifting a finger.
3. Can I automate lead qualification in HubSpot?Yes—tools like Typeform and Zapier can qualify and route leads based on their answers, triggering workflows in HubSpot.
4. How does Cockpit work with HubSpot?Cockpit analyzes your calls and pushes AI summaries, key insights, and field values directly into HubSpot. It works out of the box.
Conclusion
Connecting the right tools to HubSpot unlocks the true potential of your CRM. From automatic call logging to enriched deal data, these integrations transform your sales and customer success workflows.
Cockpit stands out by combining intelligence, automation, and speed—without requiring setup.
Ready to give your CRM superpowers? Try Cockpit for free and experience AI-powered enrichment from day one.
