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How to Handle Objections?

Romain Eliard
Published on
4/6/2025
Salesperson attentively listening to a client’s objection

❌ Stop avoiding objections.

I see you—dreading them, dodging them, steering clear of certain topics 🧐

Every day, multiple times a day, I face objections.

And honestly, that’s a great thing!

In reality, if your prospect has no objections 👉 chances are, they’re just not interested.

But if they voice an objection, it means they:

  • are picturing how your solution fits into their daily life
  • are expressing their last concerns
  • are asking questions 👇

To me, an objection is a question.

A disguised question.

A poorly worded question.

But deep down, it’s still a question.

If your prospect throws out a scenario about a specific use case,

You can see it as an objection and panic.

Or you can see it as a question.

It’s up to you.

Whatever the form, the core is the same:

They need reassurance about their last concerns before making a decision.

The solution:

  • Welcome the objection as a sign of concern
  • Ask questions to understand the real need
  • Treat it as another opportunity to talk about your solution 😉

And you? Do you run from objections, or embrace them?

👉 I’d love to hear your thoughts in the comments

If we haven’t met yet, I’m Romain and I help salespeople level up faster ✈️

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